Guide
Guide
Guide
The Paid Marketing Guide
For Consumer Apps
Paid Marketing Guide For Consumer Apps
My blueprint to build a profitable, scalable paid marketing engine.
This guide contains the most valuable paid marketing lessons I’ve learned running $100M+ in ad spend at high-growth startups.
What’s inside?
Paid Marketing Fundamentals
Channel Playbooks (Meta, TikTok, Google, Apple)
How to Calculate Customer Acquisition Costs
How to Project Purchase Conversion Growth
Advanced Data & Reporting Tactics
Dissecting Elements of High-Performing Ads
Examples of Top Ad Creatives
My Creative Tools & Resources
This guide distills the most valuable paid marketing lessons I’ve learned running growth at billion-dollar startups and managing over $100M in ad spend.
What’s inside?
Fundamentals of Paid Marketing
Paid Channel Guides (Meta, Tiktok, Google, Apple)
Components of a Top Ad
Building a Winning Creative System
Calculating Lifetime Value
Incremental Lift
Campaign Automation Workflows