Success Stories
Subscription App 1
Doubled MRR by 113% in 90 days with 200% ROAS.
Growth had stalled after a Meta tracking restriction degraded targeting and burned ~$100k in inefficient spend. To resolve it, I worked with engineering to remove sensitive PII from the SDK, restoring clean signal flow for Meta optimization. From there, I integrated RevenueCat events into Appsflyer for deep-funnel optimization, and reworked paywall flow and SKU architecture to strengthen signal quality. I also brought in senior performance designers to raise creative quality and increase iteration velocity.
The outcome was a 3x higher conversion rate and 70% lower CAC, turning a stalled channel into a scalable growth system.
Subscription App 2
Doubled MRR by 104% in 90 days with 185% ROAS.
Before I joined, the team couldn’t reliably tell what was working and what wasn’t. There was no clear creative strategy, and they kept recycling fatigued concepts.
I fixed measurement by defining core KPIs, building LTV and conversion-rate curves, and setting reliable early CAC targets. To work around iOS privacy constraints, I built a single source of truth report that unified fragmented, privacy-limited attribution data. Then I rebuilt the creative engine with a structured testing framework that increased testing volume and concept diversity 10x, identified true winners, and moved only proven concepts into scaling campaigns.
Result: 3x higher monthly ad spend capacity at a 15% lower CAC.
